We are a
Google Ads have evolved as a product throughout time - from a large chaotic structure of countless keywords into a structure that favors streamlined process and automation. We favor manageable structures over large chunks of never-checked campaigns, and fewer well-thought optimization moves (together with a feedback loop) compared to countless changes that go unchecked.
Why us for Google Ads
Consolidation & Granularity
Google Ads managers balance on a spectrum of choices between total consolidation and extreme granularity. Having worked at both ends of the spectrum, we prefer to keep a consolidated, easy-to-manage structure, with enough granularity to cater for different search query types.
Tracking & automation perfection
The foundation of a well-managed account lies in a correct, exhaustive setup - and the latter’s roots lie in the area of tracking and automation. We focus a lot on correct implementation and Q&A of feeds and try to be innovative in order to enable Google Ads’ most advanced automation capabilities in terms of bidding, ad rotation and attribution. At the same time, our set-up, including common labels, naming conventions and custom feeds makes it easy to automate reporting through dashboards, instead of static files.
Streamlined process & continuous testing.
Like most programmatic advertising channels, Google Ads is a living organism, requiring constant monitoring, yet selective optimization. We follow a streamlined process for proactive & reactive account optimization and utilize testing, using Google Ads, 3rd party tools or post-hoc analysis, whenever faced with an important decision.
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